ASA : Media Manual

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ASA Media Manual

This manual is available for download in .PDF format (410k).

Identify the Target Audience

Get your message heard: “Say what you mean to say”

Key Media/Public Messages

Broadcast Media

Print Media

On-line Media

Making a Press List

Channels of Communication

Media Events

Make it relevant: Understanding News Hooks

Making a Newsworthy Event and Photo

Writing Effective Letters to the Editor

Preparing for the Interview

Doing Interviews - Specific Guidelines

After the Interview

Press Event Checklist

Sample Press Release

Sample Letter to the Editor

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